The graph on the right shows which social media networks are the most popular and give a great idea where you should be concentrating your social media marketing efforts. Although Facebook is by far the most popular network, depending on what kind of product you are offering other networks might be better suited for your business. If you have a physical product or are in a band, posting videos demoing the use of your product or music videos on YouTube would be a great starting place for building your social media presence. I have lots of experience with YouTube running the Wheelers Weekend Jams YouTube channel for the past 4 years.
I have posted some analytics of our daily reach and interactions below. As you can see we are generating a lot more activity on the page even though we have a small number of likes which is leading to more conversions and an increase in sales as opposed to not running a social media campaign at all. We plan on running some campaigns in the future to increase these numbers and reach even more people than before.
On the left is the first version and on the right is the new version